Email Marketing Associate

• Design and code reliable HTML emails (Photoshop, Dreamweaver)
• Deploy high-volume email campaigns in Silverpop (600k/week)
• Utilize testing & optimization; segment 200,000+ contact database
• Assist with strategy, marketing automation, data reporting & audience development

Digital Marketing Coordinator

• Wrote, edited and updated WordPress blog for women's lifestyle mag Ofwitandwill.com
• Implemented social media, PPC & affiliate campaigns; drove traffic & improved site SEO
• Managed online community & lead gen for the mag/client & water charity Voss Foundation

Marketing/PR Assistant

• Increased brand's digital presence through blogging, social media
• Handled press requests, blog outreach to secure brand coverage
• Executed concept, graphics & copy for promotions and email campaigns
• Assessed traffic (Google Analytics), developed e-commerce strategies

Public Relations Intern

• Distributed clothing samples & gathered press clippings
• Produced sales materials, assisted with various production & design tasks

• Performed exhaustive research of potential clients' online presence
• Explored novel digital platforms and utilized them for celebrity and technology-driven clients

Writer/Blogger

Wrote triweekly articles on fashion trends, celebrities and hot topics

Developed blog content for ecofriendly e-commerce flash sale site

• Wrote event coverage, current issue and human interest stories
• Maintained a compelling weekly column on fashion, entertainment and pop culture

Features Editor

• Upheld high editorial standards for paper through copyediting, fact-checking and mentoring writers
• Laid out out 3-page broadsheet section weekly (InDesign)
• Took initiatives in newspaper's digital efforts, updating webpage and Twitter feed